ABOUT DOMAIN NAMES - What Are They?

Understanding that Domain Names are valuable is important, but many clients still ask: What exactly is a Domain Name?

Your Domain Name is text/words that connect your website with it's numeric IP address, which is it's identifiable location on a web server.  However, if we all worked only from IP addresses, it would be more difficult to remember and market your business online.  

Domain names provide a memorable easily-readable identity that is translated by TCP/IP programs into IP addresses.  They provide to be a highly-marketable business asset for companies and entrepreneurs.

Domain Name Hosting forward the server's IP address to your Domain Name, and ss most of your business' online transactions must have a contact point, a Domain Name gives your business a unique online identity - giving a face to your brand.

DOMAIN NAME EXTENSIONS  - Top Level Domains/TLDs

Choosing from .com, .net, .org, and .biz.

A domain extension, aka. Top Level Domain, or TLD, is comprised of the letters seen in the address bar after the domain name, such as '.com', or '.net'.  TLDs provide a way to organize and classify domains.

The most relevant domain name extension available to any person (as opposed to being available to institutions or governmental agencies) is .com (dot com) TLDs.  They are known as being the most popular, the default on the Internet, and were initially intended for commercial ventures.  While the .org TLD arises great debate as a contender within Google search results, it is still up for great debate. 

Other popular TLDs include .net and .biz, however, the pale in comparison to the strength of .com!  The most generally used TLDs include:
.aero, .asia, .biz, .cat, .com, .coop, .edu, .gov, .info, .int, .jobs, .mil, .mobi, .museum, .name, .net, .org, .pro, .tel, .travel